Tradera Mission & Vision

At Tradera, we believe that consumption has a big impact on our planet. We’re determined to use what we control – our business, our voice, our creativity, and our platform – to do something about it.

Offering the best sustainable shopping experience

We believe people deserve a convenient way to care for the planet. We will provide a safe, simple, engaging and beautifully designed shopping experience for our users. By combining state-of-the-art technology with a large, rich selection of second-hand goods, we aim to exceed users’ expectations.

Driving change in consumer purchasing behavior

Shopping is fun, we know that. We don’t say no to shopping, but we do say yes to smart and sustainable shopping. We want to make people aware of how our consumption today affects the environment and help them make more sustainable choices for their shopping needs.

Be sustainable in every way

Our business model is about sustainability, but we want to do more. We want to promote sustainable initiatives that support our cause at all levels – from strategic partnerships to how we can make our everyday office life more environmentally friendly. With strong leadership commitment and widespread employee engagement, we want to take sustainability to the next level in every part of our business.

Continue to be creative and curious in everything we do

We believe in continuous learning, a growth mindset, and valuing creativity while staying focused on the business. To drive change, we need to stay curious, work as a team and always put our users first.