Our sustainability strategy

We believe that sustainability is one of the most important issues facing us today. We are committed to doing our part to create a better future for our customers, our employees and our planet as a whole.

We have created a comprehensive sustainability strategy that permeates everything we do as an organization. Our focus is on reducing our environmental impact, strengthening our social impact and increasing our corporate responsibility. We are convinced that sustainability is a fundamental part of our business and we are committed to continuously improving our work in this area.

On this page, we have gathered information about our initiatives, our goals, and how we work to achieve them. It is important for us to be transparent and inspire more people to join us on our journey towards a better future.

Read our full sustainability strategy as a PDF

Sustainable in every way

We have a business model that aims to have a positive impact on society and the environment. We are continuously developing new solutions to increase circularity and to reach our goal of being sustainable in every way by 2025. In addition, we are taking action on all aspects of sustainability: environmental, social and economic (hereafter referred to as planet, people and profitability). To make our commitments tangible and achievable, we have developed a comprehensive roadmap to 2025 that will guide us in everything we do in the coming years.

Sustainability is in our DNA. We work hard to further reduce our emissions by regularly evaluating and optimizing our use of energy, sourcing of materials, waste management, transport modes and shipping options.

We also care about social and economic sustainability and put the well-being of our employees high on the agenda. We are committed to a discrimination-free workplace and to enabling financial inclusion. To become sustainable in every way, we will look beyond our own direct operations with the aim of promoting circularity and changing customer behaviors. This is where we believe we can drive real change and influence how we as a society consume.

Three areas of sustainability

Planets

Linear production, over-consumption and waste generation are serious challenges that are increasingly affecting our environment and climate.
As a business, we can make a positive contribution by driving the transition to sustainable shopping.

Employees

Our team is at the heart of everything we do.
We strive to always be creative, curious and learn new things.
We believe that diverse teams create the best solutions and ideas.

Profitability

We believe that profitability should not come at the expense of our planet and we believe that every second-hand item sold through our platform reduces the demand for new products.

Roadmap to 2025

Planets

  • We continue with our reduction plan and GHG reporting. We offset the minimized footprint according to the Gold Standard

  • Only items that are used, created, restored or aimed at maintaining the life of a good are allowed on our platform.

  • Compensation for all shipping booked through Tradera.

  • Increase the number of co-shipped items sold by 100% from 2022 to 2025.

  • Offer recyclable or reusable packaging options for our sellers.

  • Maintain the carbon footprint per product sold from the technical platform despite extended product functionality.

  • Partnering with at least 40 linear businesses by 2025 to promote circular consumption.

  • Annual customer survey on circular trade.

  • Compensate all business travel and give preference to green travel options according to the travel policy.

  • Annual reduction of CO2 emissions per employee.

  • 100% of electricity consumed should be green.

  • Act in accordance with the European Commission’s guidelines on DNSH (Do No Significant Harm).

  • All used IT equipment and office furniture is disposed of for reuse.

Employees

  • Measure employee satisfaction (eNPS) and be top 10% in Sweden.

  • Measure employee engagement target and be top 10% in Sweden.

  • Minimum 90% employee satisfaction regarding both mental & physical work environment.

  • Female representation in management positions corresponding to the total workforce.

  • Non-discriminatory recruitment training for recruiting staff.

  • Annual review of Tradera’s sustainability work with employees.

  • Environmentally certified office.

  • Enabling work from home for better work life balance.

  • Continue to offer fitness grants, weekly exercise classes and other health promotion activities for staff well-being.

  • Annually certified as a Great Place to Work company (GPTW)

Profitability

  • Bad buying experiences, xBBE, should be below 1%.

  • Safer marketplace with purchase protection implemented for 100% of transactions.

  • Annual training on sustainable pension investment for all staff.

  • Increasing inclusion in the marketplace through language translation.

  • Sustainability reporting in the annual report.

  • Policy to comply with the UNGC principles.

  • The company should be run responsibly with profitability for a long-term and successful compliance.

Sustainability reporting

At Tradera, we are committed to taking responsibility for reducing our impact on the environment and contributing to a more sustainable future. Sustainability is a fundamental part of our business and we are committed to continuously improving our work in this area.

That is why we are proud to present our Sustainability Report, where we openly and transparently describe our work and the initiatives we are taking to reduce our environmental impact and contribute to society. By monitoring our work over time and setting targets, we can ensure that we continue to drive change and contribute to a better future.