Tradera Mission & Vision

Our mission to drive the transition to sustainable shopping consists of four focus areas:

Build the Best Second-Hand Shopping Experience

We want sustainable shopping to be effortless. By leveraging cutting-edge technology, we deliver a safe, smooth, engaging, and beautifully designed experience. We call it: the Tradera premium experience.

Drive Change in Consumer Habits

Every item sold on Tradera is a small step toward a world with less unnecessary production. If we can bring one more forgotten item out of a drawer and onto Tradera, and inspire one more buyer to choose something pre-loved over something new, we’ve made a difference—one item at a time.

Be Sustainable in Every Way

Our business model is rooted in sustainability, but we aim to go beyond that. We’re committed to promoting initiatives that align with our values at every level—through strategic partnerships, as well as making our daily operations more conscious. With strong leadership and active employee
involvement, we strive to elevate sustainability across all aspects of our business.

Our culture

Customer focus, teamwork, and constant learning define our culture. We realize that speed and adaptability are key to our success and that is why we are curious, eager to learn and quick to adopt new tools and technologies.